N&D Buzz

April-June-2004

A Quarterly low-down on N&D’s activities.

Kudos to N&D’s event management team on their extremely effective promotional campaign for Golden Eagle Beer. Thanks to the interactive nature of the games, and the incorporation of the brand’s personality into the various activities, our conversion rate has increased tremendously! Keep up the great work!

Abhijit Dasgupta
Vice President (Sales & Marketing)
Mohan Breweries & Distilleries Ltd.

EloraSoft, is a Chennai-based software development company with a global presence. Their flag-ship brand c|Fabric, is the leading software solution for managing, forecasting, and reporting activities throughout all phases of the sales cycle and they are targeting medium and small-sized organizations.

N&D is planning an effective and wholesome strategy which includes direct mailing along with print advertising.


	Greetings! N&D has been on the move, non-stop and we don’t want you to miss out on any of the action! Therefore, on behalf of the entire N&D team I am pleased to present to you, this first edition of N&D Buzz! With news on our activities ranging from our award nominations to our brand new clients, this newsletter has been started for the sole purpose of keeping you up to date on the various activities on our side! So read on…

Package design is one of the most critical elements in achieving success with your product. The four main elements to keep in mind while coming up with the package design are shelf appeal, brand personality, product authenticity and uniqueness.
It offers the consumer that all important initial glimpse of you as a brand and also reflects brand confidence.

Let your product stand out! Our agency's art director Mr.Narasimhan says,
”An effective package design is not only eye-catching, but also captures the spirit of your brand and appeals to your audience on some level”. Careful package designing should always take a professional and yet personalized approach, treating your brand as a unique entity with its own design needs. The final result is that your product stands out amidst a sea of names on the retail shelf.

N&D is proud to inform you that, at this year’s Ad Club Awards- Sparks ’04, our work, “Idhu Super Idea” for Chiraag Internet Kiosks (Rural Internet Service Provider) was nominated under the Best Radio Campaign category. The ads were simple and gave Chiraag as the solution for the typical problems faced by the rural target group e.g. education, horoscope, agriculture, health, video mail, etc. As the wise men say, “K.I.S.S.”…keep it simple and straight!

Vijay Dairy and Farm Products, is a fast-growing, ten year old milk producer. They sell around 80,000 liters per day and are currently the second most popular milk brand in southern Tamilnadu .
In the event of their vertical expansion, Vijay has introduced a new range of flavoured milk, under the brand name Vjoy, packaged in 200ml bottles . N&D Communications is working on the complete packaging, POP design and the upcoming radio jingles of these fresh products. We are handling this account in addition to their existing milk brand, Vijay Milk.

The importance of a good package design is like going to a job interview. Nobody in their right mind would want to look like a non professional slob to make their first impression. The same can be said for package design - if the package suggests that the brand doesn't have enough self-respect to put together a decent-looking package how does that reflect on the contents inside?