Oct - Dec - 2011
A Quarterly low-down on N&D’s activities 
Dear Friends,

It’s good to connect with you once again in 2012. We started with a New Year campaign for Flamingo and a Pongal campaign for Chidambara Vilas which showcased the heritage value of the luxury resort. Gorgeous Richa Gangopadhay who wowed audiences with her performance in Mayakkam Enna stars in The Nature Power Herbal TVC and brought a fresh new spark to it with her liveliness. Her star appeal added to the viewing experience.

i-Flo has added a smart can to its offerings and we designed the new packaging creating an exciting look. The rural campaign for Alliance Interactive at selected temples and the CADD Quest campaign were launched and had an overwhelming response.

We wish you a very Happy New Year with a new harvest of ideas!

Happy Reading,
i-Flo Launches a Smart Container!

The i-Flo range of salt variants is available in packs of convenient sizes and has become quite popular. It has now moved to the next level with the launch of a smart table sprinkler can.

The handy container is ideal for use in homes and restaurants. We designed attractive labels that translated the design element on the regular packs to the can. The market response has been very encouraging.
Nature Power Herbal Goes Balle, Balle!
Gorgeous Richa Gangopadhay reveals the secrets of her glowing skin with the Nature Power Herbal TVC. The stunner endorses the soap as she trusts the special herbal ingredients to nourish her skin.

A peppy jingle with Richa and a product window showing the herbs brings out the USP of the product. With the popularity of the star soaring, this ad too has generated a lot of brand awareness and sales growth.

Branding with IPL

IPL is one of the biggest branding opportunities in India. It has effectively combined sports and entertainment to make it one of the most popular events in the country and the number of brands investing in IPL are increasing every year. This year it will kick off from April 4, 2012 and continue till May 27, 2012. The slick packaging and the media splash that IPL offers makes it a worthwhile event to associate with.
From the stadium to the TV screen and online, a brand can be showcased on sign boards, merchandise, TV spots and more. Viewership runs into lakhs of eyeballs from India and overseas.

The opportunity can be leveraged to include player interaction, branding, associate involvement, contests and for customer networking. To make the maximum of IPL, tailor-made communication needs to be created for the upcoming cricketing extravaganza. Brands can also associate in a way it directly links to business. For instance, Tiger Balm, a brand of Elder Health Care became an associate sponsor for the CSK team and also the official “Health & Fitness Partner”. There are many innovative ways waiting to be tapped to promote brands during this event to gain maximum mileage.
Flamingo’s New Year Campaign!

N&D developed a bright and colourful ad campaign to promote the New Year buffet package at Flamingo. A sumptuous buffet spread coupled with activities like a magic show, tattoos, children’s games, lucky draw and more were part of the event. The ad showcased colourful face painting to attract kids and bring in the family audience. It was a big hit.
Target Specific Campaign For Alliance Interactive!

Alliance Interactive promotes a series of matrimonial portals. A campaign was carried out in and around temples which are believed to bestow devotees with a good life partner. Hundreds of pilgrims visit these temples every day seeking the blessings of the gods. The signboard campaign carried out in Thiruvidanthai and Tirumanencheri temples created a great deal of brand awareness and brought in a large number of calls which resulted in conversion to memberships to these portals.
CADD Quest Campaign

CADD Quest , the annual scholarship test from CADD Centre was promoted across TN through a print and TV campaign. The TVC campaign had a happy paan seller sharing the news of CADD Quest with students. It was supported by a print campaign featuring winners. The campaign was successful with many enrolments.

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