Rural Branding is Distinctly Different From Urban Marketing

In rural India, the branding rules are distinctly different from urban markets. Not only does the cultural landscape differ, the factors that influence purchasing decisions differ too. Price and value for money are high on their list.

Rural branding calls for a greater component of local media and less of the mass media. Since these markets have specialized forums of their own like like temple festivals, melas, cinema halls, these can be leveraged to promote brands. Direct Marketing and events like road shows, film shows, melas, street theatre can also be used to promote brands.

Since the literacy rate is not so high, branding activities move more towards symbols, visuals and audio and video campaigns. N&D’s expertise in this area can take your brand new heights.