Rural Communication Campaigns
Communicate Effectively With Rural India
Rural India has a mindset and culture of its own. Using the same creative campaigns as the urban sectors may not work as well, though the lines are slowly getting blurred.
N&D develops specialized communication campaigns targeted at the rural market. The approach towards rural markets needs to be more personalized. The mass media apart, rural communities have their own forums where the branding message can be introduced. Temple festivals, melas, film shows and other events where the villagers come together are ideal for promotional campaigns.
N&D also uses rural art forms like folk music, dance and art can be used to effectively convey the branding message through a medium they are familiar with. This makes them more receptive to the message. Campaigns with a strong regional flavour that make them an instant hit. |
