Research to Maximise Ad Spend

1. Trend Analysis
2. Brand Image and Identity Study
3. Brand Building Initiatives
4. Integrated Marketing Communication
5. Advertising Effectiveness
6. Media Strategy
7. Buying Behavior Analysis & Consumer Attitude

Trend Analysis: This predicts consumer demand with great accuracy and helps in identifying the right kind of products and services for the market.

Brand Image and Identity Study: The perceptions about your brand in consumer's minds is the key factor that helps you launch a successful communication campaign. This service lays bare the existing perceptions, analyses them and helps you rework your strategy to remedy weak areas.

Brand Building Initiatives: Brand building for brands that last is a focused strategy that evolves over a period of time and strongly embeds itself in the consumer's psyche.

N&D offers:

Segmentation and Consumer Profiling Study
Corporate Branding
Brand Performance Assessment
Brand Audits
Brand Positioning
Brand Life Cycle Analysis
Brand Equity Studies
Consumer Behavior Studies
Concept & Idea Generation

Integrated Marketing Communication: Marketing communication calls for a unified strategy that will target the consumer’s mind by helping him relate to the product or service advertised.  N&D conceptualizes and executes promotional campaigns and researched studies on determining advertising effectiveness, inputs on below the line activities, designing the media strategies, choosing the media vehicles etc.

Advertising Effectiveness: Effective ad spend begins with effective research and planning the campaign based on this. N&D has expertise in leveraging ad spend through thorough research and planning.

Services include:

1. Pre launch and post launch Analysis of the Advertisement campaign.
2. Product Pre-testing with the sample target group in a test market.
3. Market research:
   a) Exploratory research involving focus group interviews, panel interviews.
   b) Descriptive survey to understand consumer perception & product awareness.
4. Assisting Brand Building initiatives (like Brand Tracking Study, Brand Development Strategy etc).
5. Providing researched report on Market Trends & Buying preference.
6. Providing product awareness & research study in the Rural / Interior Markets.
7. Mapping of PLC & management of the same.
8. Competition and challenge analysis.
9. Analyzing the sales structure / Distribution Structure.

Media Strategy: The reach of the media vehicle selected is of prime importance when deciding on a communication campaign. N&D’s Media Research Division has a dedicated team to track media consumers. This media measurement consists of audience estimates for television, radio, and print, advertising expenditure measurement and customized media research. Some of the other services are:

1. Descriptive Research to give a detailed overview of the industry, key players and growth pattern
2. Consumer Preference Analysis (CPA).
3. Analysis of the TRP/GRP ratings.
4. Research study on how to increase cable penetration in urban & rural areas.
5. Designing the program Mix / Genre mix in accordance with the target group’s preference.
6. Strategies to improve the distribution path of the content, from creation to the viewers.
7. Budget restructuring for media buying in accordance with the communication objective.
8. Profiling the target audience and studying the TV/ radio usage pattern.
9. Analyzing the usage pattern based on time slots- usage during prime time, day time usage etc.

Buying Behavior Analysis & Consumer Attitude: N&D has a great deal of experience in analyzing consumer behavior. This is a key factor in positioning the product in the market and making it a success. The research techniques and tools help to accurately map buying behavior patterns and build powerful and focused communication campaigns.