Getting The Strategy Right

 Product Strategy: Products (or services) are the basic offering to the target group by the marketer. N&D makes the bridge between consumer and product through product research. Market feasibility studies and competitive advantage are some of the areas covered. Besides this, they also offer research on the modification of the existing product lines to match market trends.

Pricing Strategy: Pricing is one of the most critical components that can make or break a brand. The wrong pricing can push a brand right out of the market. The pricing and branding need to be in the same line to ensure a product’s success. N&D’s  network of research teams use a modern range of price testing techniques to cater to your specific needs and achieve goals.

Advertising & Promotions: Strategic Advertising means staying focused on the business objectives and working through the jumble of media messages and get noticed. Before any ad campaign is launched, it would be a good idea to test it with a group of the select target audience to see how it is received.

N&D not only creates advertising campaigns but also offers analysis of Advertisement campaigns (Pre & Post). Besides , they have a  range of promotions, event management concepts, road shows, sales promotion programs, customer loyalty programs and other below the line activities. All of these are built on a foundation of analytical research and trend analytics.

Positioning Strategy: The positioning of a brand will determine how it will be perceived by consumers and appeal to the target. Wrong positioning can break your brand. The brand image must correlate with the buying behavior of your target audience to achieve success. N&D’s team looks at these issues in-depth and clearly develops a product positioning strategy that will make you stand high in the market.

Alternative Marketing: Conventional methods of marketing need not be the only route to success. N&D has helped brands experiment with alternate marketing solutions and achieve success. They offer consulting solutions for web based marketing, multi-level marketing, societal marketing, rural marketing, online retailing and so on to promote your brand innovatively.